Favour Martins – UX Research Portfolio
I am a dedicated User Researcher with over two years of proven experience in qualitative and quantitative methodologies. I specialize in understanding user needs and behaviours to inform impactful design strategies. Skilled in conducting comprehensive primary research project that optimise digital experiences, enhance user satisfaction, and drive operational efficiency. Collaborative approach with a strong ability to translate complex data into actionable insights, influencing product roadmaps and ensuring alignment with strategic objectives. Passionate about integrating design into context to create intuitive and engaging user journeys. Worked with clients like the NHS, University of Cambridge, and AstraZeneca.
I love creating great user experiences and enjoy meeting others in the field. Whether you’re a professional, an enthusiast, or someone interested in working together, please reach out. I’m open to discussions, networking, and exploring collaboration opportunities. Let’s have meaningful conversations and make a positive impact together.
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UTILIZING INTERVIEWS AND USABILITY TASKS WITH A DIVERSE GROUP OF PARTICIPANTS, THE STUDY AIMED TO IDENTIFY USABILITY ISSUES AND GATHER INSIGHTS FOR REFINING THE INTERFACE AND CONTENT TO ENHANCE THE OVERALL USER EXPERIENCE
THE PROJECT WAS ABOUT HIGHLIGHTING FINDINGS FROM INCLUSIVE USABILITY TESTING
THE PROJECT WAS AN OPEN DISCOVERY STUDY AIMED AT UNDERSTANDING USER NEEDS AND PAIN POINTS REGARDING SAFETY MANAGEMENT ACROSS 150 DEPARTMENTS, WITH THE GOAL OF PROVIDING TOOLS TO REDUCE ADMINISTRATIVE BURDENS AND FACILITATE COMPLIANCE WITH STATUTORY HEALTH AND SAFETY RESPONSIBILITIES.
THIS PROJECT WAS AIMED AT ASSESSING ASTRSZENCA’S OMNICHANNEL DATA ACTIVATION TOOL (ODAT)’S USER EXPERIENCE AND TO UNDERSTAND HOW IT COULD BE IMPROVED TO BETTER SUIT IT’S USER NEEDS
USER RESEARCHER, METHODS
Favour's dedication shines through, from posing the right questions to driving deep and drafting good research plan for projects .